Product Details

A hair set with a full-size shampoo and conditioner and a travel size mask.

The Normcore Signature Shampoo (275ml) is infused with coconut acid (yes, acid, you read that right) to generate a luscious – not to mention conditioning – lather that effortlessly shifts grease and impurities. Plus, omega 7-rich sea buckthorn promotes elasticity and delivers impressive hydration! It's even laced with amika's signature scent, so you can expect your tresses to smell like their intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus. Featuring the same sea buckthorn addition and signature scent, the Normcore Signature Conditioner (275ml) has shea butter is at the heart of the blend, providing a medley of vitamin, minerals and fatty acids to deeply nourish your hair and promote a soft-to-the-touch finish. Last but not least, the Soulfood Nourishing Mask (30ml) is a rich and creamy formula that quenches dry hair without ever weighing it down. Packed full of nutrient-rich ingredients, it's powered by the likes of jojoba seed oil (a source of many essential fatty acids, powerful antioxidants and vitamins A, D and E) to promotes elasticity and deliver superior impressive moisture.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Gently cleanses
- Softens and nourishes
- Intensely conditions hair

Highlighted Ingredients:
- Sea Buckthorn: A superfruit loaded with vitamin C, vitamin A, and fatty acid omega-7.

Ingredient Callouts: These products are vegan, gluten-free, cruelty-free, and come in recyclable packaging.

What Else You Need to Know: These bestselling must-haves are an essential way to give your hair a vitamin burst. Wash and condition with the Normcore Signature Shampoo and Conditioner, which cleanse, hydrate, nourish, and soften hair.

Fragrance Description: An intoxicating blend of warm vanilla, spicy-sweet clover, and fresh citrus.

Suggested Usage:
- On wet hair, massage a quarter-size amount of Normcore Signature Shampoo into your hands. Lather through hair and focus on the roots. Rinse.
- Double cleanse: the first time to cleanse and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
- Squeeze excess water out of hair. Apply Normcore Signature Conditioner from mid-lengths to ends. Use comb to detangle and evenly disperse product. Leave on for two to three minutes. Rinse.
- Again, squeeze excess water out of hair. Apply Soulfood Nourishing Mask from mid-lengths to ends. Wait five to seven minutes. Rinse. Use as a weekly treatment or everyday conditioner.