The Aveda Blonde Revival™ Purple Toning Shampoo 200ml is a 97% naturally derived, 100% vegan formula engineered to reawaken dull blonde, grey, and silver tones. This system features a triple-action approach: it reawakens color, revives softness, and restores smoothness. By utilizing 8x more violet pigments than previous Aveda formulas, it provides a "cool-down" effect for your hair that mimics the results of a professional salon toner.

The low-lather, sulfate-cleanser-free formula is specifically designed to be non-stripping, which is critical for fragile, lightened hair. Instead of harsh detergents, it uses a gentle cleansing system that respects the hair's natural moisture barrier and lipid balance. Infused with superfruit oils like Acai and Passionfruit, it replenishes essential fatty acids in the hair fiber, filling in the porous gaps often left behind by the bleaching process. The result is a mirror-like shine and a texture that feels remarkably healthy, hydrated, and resilient against breakage.

Benefits

• 8X Toning Pigments: Features a high concentration of violet pigments to instantly neutralize stubborn yellow and brassy tones for a cooler, icier blonde result.
• Sulfate-Free Cleansing: Gently purifies the hair without stripping color or essential oils, making it safe for even the most over-processed or double-processed strands.
• Superfruit Nourishment: Açaí and passionfruit oils provide lightweight hydration, returning incredible softness and elasticity to each strand.
• Instant Smoothness: Resurfaces the hair fiber to reduce "frizz" and "fuzz," leaving the hair looking polished, healthy, and expensive.
• Progressive Toning: Allows for customizable results—leave it on for up to three minutes for more intense neutralization or use it quickly for a light weekly refresh.
• Pure-Fume™ Aroma: Scented with Aveda’s iconic botanical blend of osmanthus, certified organic orange, and cedarwood for a fresh, floral sensory experience.

Ideal For

• Blonde & Platinum Hair: Perfect for maintaining the clarity of cool-toned blondes and preventing the "yellowing" effect caused by minerals and pollution.
• Grey & Naturally Silver Hair: Ideal for brightening natural grey hair, removing dingy tones, and adding a luminous, vibrant silver glow.
• Lightened & Highlighted Hair: Great for those with balayage, ombré, or traditional highlights who want to keep their lightened pieces crisp and distinct.
• Fragile, Over-Processed Strands: Specifically balanced to be gentle enough for hair that has been weakened by repeated lifting and lightening services.

Why you'll love it
You’ll love this shampoo because it eliminates the "purple shampoo dryness" that many other professional brands struggle with. At AMR Beauty, we know that Australian blondes need a product that can handle the harsh sun and salt water; this formula provides a protective, nourishing layer that keeps your hair feeling plush rather than "crunchy." You will love the immediate shift in tone—turning a brassy, tired blonde into an illuminated hue in minutes. Plus, because it is 97% naturally derived and 100% vegan, you are treating your hair to the cleanest professional care available today.

Final word
Stop settling for dull, brassy hair and take control of your tone with the Aveda Blonde Revival™ Purple Toning Shampoo 200ml. It is a sophisticated, plant-powered solution that respects the delicacy of lightened hair while providing the heavy-duty pigment needed for a professional, high-definition finish. Keep your blonde bold, your silver sparkling, and your hair feeling its absolute best.