Product Specifications

• Category: Personal Care / Hair Color
• Brand: L’Oréal Paris
• Product type: Permanent Hair Color
• Variant / Shade: #40 Deeply Brown
• Case pack: 12 retail units per case
• Intended use: Permanent hair coloring

Product Description

L’Oréal Paris Feria Permanent Hair Color in shade #40 Deeply Brown is a permanent hair dye formulated to deliver rich, dark brown color with multi-dimensional tonal depth. The formula is designed for full-head application, color refresh, or root coverage depending on consumer needs.

Each retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions required for at-home use. The permanent formulation is intended to provide long-lasting color performance, making it suitable for structured resale programs across retail and professional beauty distribution channels.

Wholesale Presentation & Packaging

This product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each unit is factory-sealed and clearly labeled with shade number and name to support organized shelf display and category management.

The 12-pack configuration supports efficient inventory rotation, simplified replenishment cycles, and compatibility with standard hair color planograms in supermarkets, pharmacies, beauty supply stores, and export markets.

Commercial Relevance for Wholesale Buyers

Permanent hair color is a high-rotation category within personal care and beauty assortments. The #40 Deeply Brown shade supports core brown tone offerings and complements comprehensive shade ranges for retailers seeking balanced color portfolios.

With consistent packaging, standardized kit format, and predictable consumer demand, this 12-unit case is appropriate for wholesalers, distributors, and multi-location retailers managing bulk procurement and centralized purchasing programs.

Key Features

• Permanent hair color designed for long-lasting dark brown results
• Deeply Brown (#40) shade for rich, dark tonal coverage
• Complete retail kit for at-home application
• 12 retail-ready boxed units per wholesale case
• Standardized packaging for efficient merchandising and logistics handling