Online purchases are influenced by shoppers’ friends. Even if we don’t realize it, the clothes, shoes, food, or jewelry that we buy are because we’ve seen friends or people we know wearing or using it. Syner motivates your customers to share photos of these products on their social media channels so that their friends know where to buy them.Not only are you reaching the followers of your customer, but you’re also giving your customers an incentive to come back to your webshop.