The Aveda Invati Ultra Advanced™ Thickening Shampoo 1000ml (also known as the Exfoliating Shampoo) is the critical first step in Aveda’s most comprehensive hair revitalization regimen. This 94% naturally derived, sulfate-free formula is designed to purify the scalp and hair without compromising moisture levels. It features a sophisticated micellar cleansing system that effortlessly lifts away product buildup and micro-pollutants that can clog follicles.

A key highlight of this formula is the inclusion of wintergreen-derived salicylic acid, which provides a gentle chemical exfoliation to the scalp. This process removes the dulling dead skin cells and oily residues that can weigh hair down at the root. When massaged into the scalp, its potent blend of Ayurvedic herbs, including certified organic turmeric and ginseng, helps to invigorate the skin and boost the vital energy needed for a healthy hair life cycle. This 1000ml "Pro" size is a favorite for AMR Beauty customers, offering exceptional value and ensuring your thickening routine remains uninterrupted.

Benefits

• Reduces Hair Loss: When used as part of the full 4-step Invati Ultra Advanced™ system, it helps reduce hair loss due to breakage by up to 77% (and up to 89% for the rich variant in some clinical trials).
• Gentle Exfoliation: Wintergreen-derived salicylic acid purifies the follicles, creating the optimal environment for healthy hair to thrive.
• Instant Volume: Plant-based plumping agents increase the diameter of the hair from root to tip, providing an immediate thicker look and feel.
• Sulfate-Free Cleansing: Uses babassu-derived surfactants to create a rich, creamy lather that cleanses without stripping or causing irritation.
• Scalp Invigoration: Ginseng and turmeric work together to refresh and stimulate the scalp during the cleansing process.
• Eco-Friendly & Ethical: 100% vegan, Leaping Bunny approved, and packaged in bottles made from 100% post-consumer recycled plastic.

Ideal For

• Fine to Medium Thinning Hair: Specifically balanced to provide volume without weighing down lighter hair textures.
• Oily Scalp Concerns: Excellent for those who experience buildup or excess sebum that can make thinning hair look flatter.
• Fragile Hair: Designed for hair that is prone to snapping or falling out due to mechanical stress and environmental factors.
• Colour-Treated Hair: Gentle enough to preserve your professional hair colour while treating density issues.

Why you'll love it
You’ll love this shampoo because it turns a functional task into a luxurious, therapeutic experience. The creamy lather and the signature Pure-Fume™ aroma—a calming blend of Australian sandalwood, lavender, clary sage, and vanilla—provide a sensory escape in every wash. At AMR Beauty, we know the 1000ml size is the smartest investment for your hair journey; it ensures you never miss a day of the system that keeps your hair looking its best. Most importantly, you’ll love the way your hair feels: clean, airy, and noticeably denser right from the shower.

Final word
Don't just wash your hair—invest in its future. The Aveda Invati Ultra Advanced™ Thickening Shampoo 1000ml provides the professional-grade cleansing and scalp care required to combat thinning effectively. By clearing the path for new growth and instantly expanding your existing strands, it delivers the confidence that only a full, healthy head of hair can provide.