Pull on six decades of mod-rock identity with the The Who Pullover Hoodie: Target Classic, officially licensed black cotton carrying The Who's RAF-roundel mark on a structured pullover.

The Who adopted the RAF roundel in the mid-sixties as part of the wider mod uniform, and the target has stayed on the band's merchandise for six decades. It's the rare rock symbol that crosses straight from gig poster to scooter panel to parka back without missing a beat, and has outlasted nearly every other British rock mark of its era.

Built in cotton with a drawcord hood, ribbed cuffs and hem and a deep front pouch pocket, the hoodie cuts in a unisex fit. Long sleeves carry through to ribbed cuffs, and the target sits centred on the black chest panel without crowding the hood. Layers cleanly under a parka or denim jacket.

• Rockoff officially licensed product
• Style: Unisex Pullover Hoodie
• Design: Target Classic (RAF roundel, mod-era)
• Colour: Black
• Material: Cotton
• Features: Drawcord hood, pouch pocket, ribbed cuffs/hem
• Great for: gigs, daily wear, mod & classic-rock collectors