Achieve brand success with 'Seamless,' a transformative guide to navigating modern change management and marketing strategies. This essential resource offers insights on improving customer experiences by eliminating friction points and embracing seamless transformation across all channels. Readers will discover how to create a cohesive and agile brand that thrives amidst disruption in today's fast-paced business environment. Anders Sörman-Nilsson, a respected futurist, provides practical wisdom on integrating innovative technologies and omnichannel marketing seamlessly into legacy business models. As you explore the lessons from this 2016 publication by John Wiley & Sons Australia, you will learn the importance of designing frictionless customer journeys that foster loyalty and engagement. With 288 pages packed with valuable knowledge and strategies, 'Seamless' prepares you to lead your brand into a successful future. Whether you're a startup or a longstanding business, this book is your roadmap to seamless customer experiences. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780730332855
Year: 2016
Publisher: John Wiley & Sons Australia
Pages: 288


Description:
Achieve brand success with smarter change management and seamless transformation


Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business.


The future doesn't unfold neatly ? in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today.


Design away the friction with transformative customer experiences

Weave disparate channels and parts of a brand together into a seamless whole

Take an integrative, rather than additive, approach to communications

Achieve the hi