This Biotin & Keratin Shampoo is designed with a powerful combination of Biotin & Keratin that helps to prevent premature hair loss and damaged hair while helping to increase natural hair growth. The shampoo provides extra deep cleaning, added shine and luminous color protection by nourishing and moisturizing your hair at the root for healthier strands that look and feel fuller. The shampoo contains Biotin, a powerful ingredient that helps to promote hair growth. It also contains keratin which is an essential protein found in our hair and skin that helps the body to recover from damage and stress. The shampoo is designed to be used on all hair types, including color-treated hair. It’s free of harsh chemicals and sulfates, so it won’t strip your hair or irritate sensitive skin.