Overview

• Ajax Superior MotionCam HD (PhOD) Jeweller: wireless indoor PIR motion detector with built‑in camera for photo verification (photo‑by‑alarm, on‑demand, schedule and scenario).
• Uses Jeweller for alarms/events and Wings/TurboWings for secure photo transfer; supports HD and HDR photos with IR illumination for low‑light shots.
• Designed for professional installations (Superior line) with enhanced mechanical features and higher compliance expectations; confirm exact certifications with Ajax partner resources.

Why customers choose this product

• Photo verification reduces false dispatches and improves incident assessment for installers and monitoring stations.
• Flexible photo modes (alarm, demand, schedule, scenario) and adjustable resolution balance verification quality against transmission time and battery life.
• Large radio range (open space) and pet immunity keep nuisance alarms low when installed correctly.

Important pricing note — action required

• The cost price provided (108.6) has no currency attached: I cannot determine whether that is GBP, EUR, USD or another currency from the data supplied — please confirm the currency.
• Also confirm whether you require the recommended RRP to be VAT/sales‑tax inclusive or ex‑VAT. My suggested_price (139.99) above is a numeric value in the same currency as your cost price and was used as an example (see calculations below) — it does not imply currency by itself.

Pricing guidance (example, if cost = 108.60 in GBP and RRP ex‑VAT)

• Minimum to achieve 16% gross margin: £108.60 ÷ 0.84 ≈ £129.29 (round to £129.99).
• Suggested competitive RRP used here: £139.99 — gives ≈22.4% gross margin and sits within observed UK reseller ranges (~£133–£146).

If you confirm currency and VAT preference I will recalc final RRPs (ex‑VAT and VAT‑inclusive tiers) and update the listing copy accordingly.