Why You'll Love IT

Discover IT® Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one!

Available in three universally flattering sheer shades, your new favorite lip gloss with a high-shine, non-sticky formula delivers instant and 8HR hydration for targeted lip care that lasts. Plus, it’s clinically shown to make your lips look smoother and softer while rapidly improving lip’s moisture barrier function.

Clinically Tested 90% Hydration Base

• Formulated with skin-loving hyaluronic acid, ceramide, vitamin E and tri-peptide
• 95% said lips feel instantly conditioned*
• 87% said lips feel soft after it wears off*
• Rapidly improves lip’s moisture barrier function

Key Benefits

• Lip serum + lip gloss in one
• Instant and 8HR hydration for visibly smoother, softer lips
• Glides on smoothly, doesn’t feather
• 90% hydration base with hyaluronic acid, tri-peptide, vitamin E and ceramide
• Clinically tested, kind-to-skin formula:
• Suitable for Sensitive & Dry Lips
• Dermatologist Tested for Safety
• Vegan: No animal-derived ingredients
• Paraben Free
• Mineral Oil Free