A Rochester classic, built for everyday performance.

The New Era 39THIRTY Rochester Plates Cap brings one of the city’s most iconic identities to a comfortable, stretch-fit silhouette. Featuring the bold Rochester Plates logo embroidered on the front, this cap delivers a clean, athletic look with all-day wearability.

With its structured, contoured crown and flexible fit, the 39THIRTY is perfect for fans who want a polished look without the rigidity of a fitted cap.

Key Features

• Official Rochester Plates logo embroidery
• New Era 39THIRTY stretch-fit design
• Structured crown with contoured, athletic shape
• Pre-curved visor for a classic look
• Breathable performance fabric
• Embroidered New Era flag on side

Fit & Sizing

• Stretch-fit sizing (S/M, M/L, L/XL)
• Mid-profile crown
• Flexible, comfortable fit that adapts to your head shape

Material

• Polyester performance fabric

Why Fans Love It

The Plates brand is bold, fun, and unmistakably Rochester. Paired with the 39THIRTY fit, this cap offers the perfect mix of comfort, structure, and local flavor—making it an easy everyday go-to.