Launched in 2023

MYSLF is the expression of the man you are, with all of your emotions and nuances.

“A twist of the traditional woody fragrance family with flowers. A statement of modern masculinity to celebrate your true self.”

The expression of the man you are, with all your nuances. A statement of modern masculinity, embracing all his facets and emotions.

The first YSL BEAUTY woody floral for a contrasted trail of modernity.

At first, a fresh & vibrant accord made of bergamot heart from Calabria and vert de bergamot.
At heart, a raw & beating orange blossom absolute heart from Tunisia crafted for YSL beauty.
At last, a sensual & textured woods accord made of Indonesian patchouli heart and Ambrofix™.

A YSL silhouette in a bottle. Sleek. Fluid.
A black lacquered monolith in nuances where you can see yourself. At its heart, embedded in the glass, is the iconic YSL Cassandre logotype.