Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.

It’s an exciting milestone when your little one is ready to sit up and explore! With our sit and play baby floor seat, they can safely sit supported while discovering their new safari-themed toys. Watch as they crinkle, squeak, and shake the rattle in the company of their adorable jungle animal pals. There’s also a handy teether to help soothe little ones, and when they spot themselves in their very own baby mirror, their smile will say it all!

Why we love it:

• A safari-inspired, interactive sit-me-up chair designed for babies who are almost sitting to develop core strength and help them learn to sit independently whilst enjoying playtime.
• Inflatable floor seat sits flat on the floor with a raised back, so they’ll be secure and supported as they explore and engage.

• Detachable panel full of interactive toys – including cute, cuddly ladybird - to spark their imagination, stimulate their senses and hone their motor skills. Made from super soft, tactile fabrics featuring striking patterns to captivate little hands and eyes.