Serie of 4 posters, born from a collaboration between

30DAPC & ZOUBIDA 💕

30DAPC is a project run by Elboukhari Idsalme, aiming to experiment with Tifinagh letters, typography, and Amazigh culture.

Elboukhari is a young self-taught graphic designer, based in Laayoune, at the South of Morocco. 

Sophia (Zoubida founder)’s grandmother, Kenza was Amazigh, from the Atlas region. 

… Came naturally the idea of exploring Amazigh culture, through a Zoubida lens.

POSTER 1/4: POP ART'MAZIGH

A tribute to the the last letter of the Tifinagh alphabets: Yaẓẓ (ⵥ)

Pop Art'Mazigh playfully inserts Amazigh heritage within Pop Art, sharing common colour references.

The letter or sympbol ⵥ is often seen on carpets and front doors as a protection from the evil eye.

Picture with carpet (reference): Morocco's Ait Khebbach Tribe Weavings. Photographed by Serge Anton

 *A2 format