Customer testimonials help new shoppers see past experiences of what other happy customers have had with your products and services. It helps gain their trust. Showing these satisfied customer reviews as social proof is a great way to bring in new business. With eye-catching testimonials on your store, you give visible social proof of the benefits of your product or service, and you will see a boost in sales and referrals as a result. You can use screenshots, videos, or other media.