In 2009, knee deep in the blah blah digital lust of ‘Print Is Dead’, we (re—) branded our favourite printer, Sheffield’s Evolutionprint. We didn’t want to reject 'recycle or die’ as a way of life but wanted to find different ways to communicate the value of environmentally responsible printing using FSC stock, and print itself etc. Year on year we explored themes of people making their mark by mark making, thinking organically rather than digitally and using resources creatively and responsibly. ‘Don’t Waste Paper on Small Ideas’ was the key message in our campaign for Evolution in 2017 and this B2 print for their clients (promoting their print capabilities), with oversized text (a big idea) was an expression of that.

Measures 1000x700mm.