How to Run an Internet Business Now - Aligning Modern Academic Principles with Professional Best Practices Post Pandemic

This book is a guide for current business managers and owners, people considering starting a business, and students of business management. The guide provides up to date detail about how to run an internet business today. Ecommerce sales were increasing rapidly before the pandemic and now are growing even more rapidly. However, digital marketing is also changing rapidly. This book provides details about how to gain a competitive advantage, organizational structures, sources of funding, marketing, the Amazon Marketplace, freight, finding and managing employees, product development, and more. The book also aligns current academic theory with professional best practices.