The perfume has become the scent of a generation that lives and breathes freedom and movement. THE MOVE, the iconic fragrance for millennials everywhere, is now launching a new Live The Moment edition.

A name that speaks directly to the unusual times we are currently experiencing. A chapter in history in which now more than ever before, we feel the urge to make the most of the present moment, and dream of new horizons.

Carpe Diem! Introducing the rallying cry of Mercedes-Benz’s new scent: THE MOVE Live the Moment. The third opus in a trilogy aimed at millennials. A scent that encapsulates the spirit of freedom, the essence of city living. A new, more intense version that embodies movement, modern life, and the urge to seize the day.