Discover the artistry behind floral design with our beautifully illustrated guide by Calvert Crary, the Executive Director of renowned FlowerSchools in New York and Los Angeles. This comprehensive book, with an ISBN of 9780762471461, is essential for anyone passionate about flowers, whether you're a novice or a seasoned florist. With its 224 pages filled with expert tips and inspiration, Crary’s work will guide you through the essential techniques of floral arrangement and entrepreneurship.

Calvert Crary combines over a decade of professional photography experience with his extensive knowledge as a floral entrepreneur. Having successfully launched and managed multiple flower businesses in the heart of New York City, he shares invaluable insights into not only creating stunning floral designs but also running a profitable floral shop.

This book is perfect for those looking to enhance their floral skills and knowledge in the cut flower market. Whether you're interested in starting your own floral business or wish to elevate your existing shop, Crary’s expert coaching will help you flourish in the competitive floral industry.

Order today and benefit from our free shipping offer. Please allow up to 6 weeks for delivery. Note that, once your order is placed, it cannot be cancelled. Don't miss out on this opportunity to learn from the best in the business, as you unlock the secrets to becoming a successful florist!

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780762471461
Year: 2020
Publisher: Little Brown
Pages: 224


Description:
Calvert Crary is the Executive Director of FlowerSchool New York and FlowerSchool Los Angeles. After over a decade as a professional photographer, shooting mostly lifestyles and fashion, Calvert made the transition to floral entrepreneur in 2006. Having opened and successfully run three flower businesses in New York City simultaneously, he not only knows his way around the camera but the cut flower world as well. Calvert has trained and coached many students on how to open shops and reorganize existing floral businesses into thriving careers.