Advanced sulfate-free cleansing system developed to prepare the hair fiber for high-performance straightening and professional treatments. Powered by BYOPLASTIA Technology™, it gently removes impurities and buildup while preserving the natural balance of the hair.

BYO Shampoo is a professional-grade purifying system designed to optimize the performance of glyox-free straightening treatments. Its advanced formula promotes effective cleansing without stripping essential lipids, ensuring the hair remains balanced, soft, and ready for technical processes.

Enriched with Brazilian botanical actives and conditioning agents, it helps improve manageability, enhance natural shine, and support uniform product absorption during the straightening service.

The result is clean, balanced, and perfectly prepped hair — essential for achieving consistent, high-performance smoothing results.