UNDERSON UNDERSON
An underwear brand launched in 2019 by the MASH Group, known for operating Cosme Kitchen and Snidel among others. The brand's concept revolves around "Japanese undergarments made from washi (Japanese paper)," utilizing washi fibers extensively to maximize the natural functionality such as absorbency and quick-drying properties.







Harnessing Traditional Japanese Paper Fabric with Technological Advancements
The fabric chosen is "WASHIFABRIC" 1/56 bare jersey, woven with fine yarn to achieve a lightweight feel. It offers a smooth, silky touch unique to washi, coupled with excellent stretch for comfort.

Directly enhancing breathability where the fabric meets the skin ensures a comfortable experience even when sweating, without clinging.



Promoting Sustainability with Waso and Forest Ecosystems
The multifunctional "WASHIFABRIC" is produced and processed with environmental considerations in mind. Once matured trees have slowed CO2 absorption rates, they're utilized in construction materials, with leftover portions becoming raw materials for WASHIFABRIC.

Through responsible forestry management, younger trees absorb more CO2, promoting a cyclical forest ecosystem that generates oxygen.



Washi fiber boasts functionality
While being a naturally derived fiber, it is a multifunctional material with functions such as antibacterial, deodorant, and moisture absorption and desorption.

-Deodorant
-Antibacterial and deodorizing
-Water absorption and quick-drying
-Anti-static
-UV cut
-Moisture absorption and desorption
-Lightweight
-Dry to the touch

Sustainable Products
The raw materials for the washi used are wood harvested from controlled forests, and the production and processing processes are earth-friendly items t





Detail-Oriented Comfort
The front features a well-fitted three-dimensional cut rather than a front opening, with flat seams for a smooth, comfortable fit.

The waistband showcases a logo in Axis font and a single line design, making a bold statement while maintaining a simple overall design. The elastic waistband offers a smooth texture against the skin.

Designed to fit snugly against the body, it ensures a silhouette that doesn't interfere, making it comfortable even under tight bottoms.







Enhancing Sustainability
The packaging is meticulously designed for reuse as a pouch, gadget holder, or travel organizer, promoting sustainability across various scenarios.

With its refined design, it's also an ideal gift choice, guaranteed to bring joy.