Unlock the potential of your brand with *Big Picture Strategy*. This insightful guide, authored by the renowned strategist Marta Dapena BarÄ‚Ĺ‚n, exposes six critical strategic choices essential for driving organizational growth and competitive advantage. Discover how focusing on these crucial decisions can transform your team’s approach, streamline brand strategies, and enhance productivity. With practical insights into the four key strategies used by companies to successfully launch and grow their brands, this book is a must-read for marketers, business leaders, and entrepreneurs. Dive into a systematic method that empowers your organization to make effective choices with limited resources, fostering continuous learning through strategy-integrated metrics. Increase your communication efficiency by adopting a universal vocabulary that addresses customer-centric issues, optimizing your marketing strategy for success. Ideal for anyone looking to sharpen their strategic thinking and align team efforts for impactful brand growth. Experience the difference a structured approach makes in achieving your business objectives. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119712060, Year: 2021, Publisher: John Wiley & Sons Inc (US), Pages: 272.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119712060
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 272


Description:


Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.


Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.


Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: 


The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it

The four strategies companies use to launch and grow brands successfully

How to use strategy-integrated metrics to promote continuous learning in organizations

How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues



Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.