Spark little imaginations with our Babyplay range. Designed to inspire learning through play, each toy features sensory-rich features to help support early development. From cute character beanies to captivating activity toys, colourful contrasts, playful sounds, and tactile fabrics excite and engage curious explorers.

An adventure-filled sensory cube toy with much more than meets the eye! Reaching beyond six faces, little ones can learn to grasp and pull its baby safe fastening to unfold a world of exciting segments within. Watch as they interact, play and problem-solve with 11 fun sensory features, plus differing textures, colours and loveable characters to engage their senses and stimulate their mind.

Why we love it:

• Safari-inspired folding cube toy that encourages motor skills and problem-solving as your little one learns to refold and reshape the cube.
• Packed with sensory-stimulating mirrors, crinkles, rattles and textures, plus peekaboo flaps and removable animal characters to perfect hide-and-seek skills.
• Aids tummy time as baby grasps, pulls, plays and discovers.