Launched in 2025, Prada Paradigme is the masculine counterpart to the iconic Paradoxe — a fragrance that adopts a new way of being, acting, and thinking. Designed for the man who leads by questioning, not conforming. Prada Paradigme marks the beginning of a new era in masculinity, challenging traditional norms. More than just a fragrance, Paradigme redefines masculine identity by transforming concepts like confidence into curiosity, strength into softness, and success into the freedom to carve your own path.

This distinctive Eau de Parfum, crafted by Prada’s master perfumers, features an aromatic, floral, and amber composition. It opens with the bright freshness of bergamot, evolves into the refined intensity of geranium, and concludes with the warm sensuality of amber. This blend embodies complexity, self-expression, and modern sophistication.

The fragrance is housed in a refillable inverted pyramid bottle that pays homage to the iconic Prada Triangle—a bold symbol of innovation and individuality. The sculptural glass design reflects Prada’s commitment to both sustainability and luxury.

**Fragrance Family:** Aromatic, Floral, Amber  

**Top Notes:** Bergamot  

**Heart Notes:** Geranium  

**Base Notes:** Amber  

**Bottle:** Refillable  

Prada Paradigme serves as the masculine counterpart to the iconic Paradoxe, representing a new way of being, acting, and thinking. It is designed for the man who leads by questioning rather than conforming.