Geography rebels, this one's for you. Introducing The Gulf of America: come for the sun, stay for the crude oil!

Built for adventure and designed for performance, the Big Frig Badlands Series Coolers are your go-to choice for keeping drinks ice-cold and food fresh, whether you're heading out for a weekend camping trip, a day on the water, or a rugged backcountry hunt. Available in 10qt, 20qt, 45qt, and 70qt sizes, these coolers offer industry-leading ice retention and rugged durability to handle the elements.

Key Features:

✅ Extended Ice Retention – High-density insulation and a freezer-grade gasket keep ice for up to 10 days (70qt).
✅ Durable Rotomolded Construction – Built tough with impact-resistant walls and reinforced corners.
✅ Heavy-Duty Latches & Lock Plates – Secure your cooler with rugged metal latches and stainless steel lock plates that double as built-in bottle openers.
✅ Tie-Down Slots – Secure your cooler easily in trucks, boats, or UTVs.
✅ Easy-Grip Handles – Sturdy metal handles (10qt & 20qt) and nylon handles with a molded grip (45qt & 70qt) for easy carrying.
✅ Non-Slip Feet & Sloped Drain – Keeps your cooler stable and makes draining melted ice quick and hassle-free.
✅ Wheeled 70qt Model – Heavy-duty wheels on the 70qt cooler make transport effortless, even when fully loaded.
✅ Added Accessories in Larger Sizes – The 20qt, 45qt and 70qt models come with a removable cutting board and dry goods basket, giving you added convenience for food prep and organization.

Size Options:

Choose the perfect size for your adventure:

• 10qt – Ideal for lunch on the go or a quick trip.
• 20qt – Compact and versatile for day trips. (Includes a cutting board divider & dry goods basket)
• 45qt – The perfect mid-size cooler for extended outdoor use. (Includes a cutting board divider & dry goods basket)
• 70qt – Maximum capacity for multi-day expeditions and large gatherings. (Includes a cutting board divider, dry goods basket, and heavy-duty wheels for easy transport)