iti Small Breed Nutrition

Small breed dogs and cats, who naturally eat less than larger animals, are often shortchanged when it comes to quality and nutrition. Many large pet food companies focus on cost efficiency, producing massive batches with the same formulas, the same ingredients, and the same extrusion processes for all pets, regardless of their unique needs.

iti was created to give small pets the attention they truly deserve. Each recipe is uniquely formulated to provide everything a small animal needs for optimal health, and nothing they don’t.

Using only free-range ingredients sourced from the clean, green environment of New Zealand, iti combines exceptional nutrition with innovative formats that are as convenient as they are delicious. The result is premium nutrition made especially for small pets.

We call it iti. Your pet will simply call it love.