Condition: BRAND NEW
ISBN: 9781625274496
Format: Cloth over boards
Year: 2015
Publisher: Harvard Business Review Press


Description:


A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.

Your Guide to Creating Uncontested Market Space—and Making the Competition Irrelevant

This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.

Now updated with a new chapter and additional content from the authors,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth.

Blue Ocean Strategypresents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.