When Shopify's option limits stop product customization, you lose sales. Optionify adds unlimited product options. Add text input, textarea, file and image uploads, dropdowns, radios, checkboxes and product references. Charge fixed or percentage add-on pricing, add custom validations and messages. Use conditional logic to show options only when needed. Apply option sets by product, tag, collection or storewide. Import/export via CSV and show previews on product pages.