BYE A
A brand founded by Haruki Ishiguro, who previously served as an assistant buyer at L’ECHOPPE and now works as a freelance director. BYE A offers souvenir-inspired creations that reflect on contemporary society through a distinctive perspective, infused with a subtle sense of humor. The brand has also garnered attention following its feature in MEN’S NON-NO.

The names of fruits are printed in colorways that feel somehow familiar.

A garment wash process gives the fabric a worn-in character, softening the bold embroidery with a relaxed, effortless finish.



At the back, a classic adjuster featuring the “Fruit of the Loom” brand logo is used. The belt-style design with snap buttons allows for easy size adjustment.

*Due to the garment wash process, slight individual differences in size may occur. 




The curved brim and shallow crown offer a natural fit to the head, delivering a classic impression with a clean, balanced feel.



The striking embroidery serves as a subtle accent to your styling. With a wide range of color variations, this cap blends effortlessly into diverse outfits.