The olfactory signature of the Couture House’s legendary location, 30, Avenue Montaigne, has become a reality. The perfumer’s response to couture, this sophisticated chypre fragrance is a bold interpretation of the Dior Grey. The Couture Grey featured in the collections since 1947, the Grey Emotion of Christian Dior’s family home in Granville, Pearl Grey like the facade of the boutique on Avenue Montaigne. Colour becomes a perfume: a burst of citrus, a floral heart of Turkish Rose and Jasmine Sambac from the Indian region of Tamil Nadu, followed by a woody note heightened with Indonesian Patchouli set against an ambery backdrop of moss.