When a shopper can quickly compare your various pricing plans at once, it benefits your business in two key ways. 1) Purchase decisions are made faster, shortening your sales cycle, and 2) More of your higher-priced choices are sold. You can also use it to cross-sell by displaying related products together. A pricing comparison table will increase revenue if your pricing is competitive and product features are clearly displayed. It will also keep your store well-organized and easy to understand.