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Reverse InnovationCondition: BRAND NEW ISBN: 9781422157640 Format: Cloth over boards Year: 2012 Publisher: Harvard Business Review Press Description: Reverse Innovation introduces the idea of developing in emerging markets firstinstead of scaling down rich world productsto unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business
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Condition: BRAND NEW
ISBN: 9781422157640
Format: Cloth over boards
Year: 2012
Publisher: Harvard Business Review Press
Description:
Reverse Innovation introduces the idea of developing in emerging markets first—instead of scaling down rich world products—to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."
ISBN: 9781422157640
Format: Cloth over boards
Year: 2012
Publisher: Harvard Business Review Press
Description:
Reverse Innovation introduces the idea of developing in emerging markets first—instead of scaling down rich world products—to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: "Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not."
Reverse Innovation
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