What it is: A color-safe shampoo strengthens and calms thick hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Thick

Hair Concerns:
- Frizz
- Dryness
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles

Formulation: Gel

Highlighted Ingredients:
- Marshmallow Root Extract: Softens, moisturizes, and detangles.
- Shea Butter: Hydrates and locks in moisture.
- Avocado Oil: Prevents breakage and strengthens.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAI‘s bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. It‘s also scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine, and white musk.

Suggested Usage:
-Thoroughly wet hair from roots to ends with lukewarm water.
-Lather a quarter-size amount in hands. Work shampoo into roots and anywhere hair touches the scalp.
-Rinse shampoo. Squeeze out excess moisture before applying conditioner.