Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers

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The launch of Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers coincides with the 15th anniversary of the Canadian Chapter of the Association of Professional Researchers for Advancement (APRA Canada). Intended for fundraisers and researchers just starting out with prospect research, this book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.

In 12 chapters, 30 skilled contributors share their front-line experiences in the field of prospect research. Through their words and knowledge they reveal why Canadian researchers are not only specialists in their field, but also passionate about ethics and standards and continually improving a profession that they love.

Praise for Prospect Research In Canada

"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers."
— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces

"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop."
— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation

"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact are at the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources."
— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System

Prospect Research in Canada: an essential guide for researchers and fundraisers 
ISBN 978-1-927375-35-8  Civil Sector Press 2016
296 pages soft cover / 8.5 x 11 in / 900 gr (2 lbs.)

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