Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink**: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish* for incredible sensoriality and hydration.

Rouge Dior Ultra Rouge delivers high colour impact and wear for up to 12 hours.* Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Ultra Rouge procures an incredibly light sensation on the lips, combined with the comfort of the formula.