Most salespeople are familiar with the “Law of Differentiation:” The more you differentiate yourself from the competition, the less price-sensitive customers are…but the less you differentiate yourself from the competition, the more price-sensitive people are. In this program are a handful of key questions you must answer in a customer’s mind to win the sale.

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

• 3-day Rental. Get 3 days of streaming access. You'll receive an email containing a link to stream your video rental, and a separate email with a link to download the handout/action plan.

• Buy. Own it forever. After purchase, you'll receive an email with a link to instantly download the video files and course handout. Save them to your computer and use them to train forever!