Make discounts behave: higher AOV, better conversion, fewer mistakes. Create targeted automatic discounts (volume, BXGY, gifts with purchase, cart thresholds, fixed price, tiered discounts, bulk unique codes) and show them on product, collection, search, and home pages so shoppers see the deal before checkout. Build repeatable promo logic your team can trust. Preview every rule, get one-click fixes from the logic analyzer, and rely on automatic backups to prevent double discount conflicts.