For courses in introductory business.

A conversational, question-and-answer approach to contemporary business

Better Business introduces the business content students need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages students to come to class prepared to have better conversations. Unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business.

The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.