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Marketing lateralTtulo: Marketing lateral Autor: Kotler, Philip Editorial: ALHAMBRA Idioma: SPA Curso: Encuadernacin: TAPA BLANDA O BOLSILLO Nmero de pginas: 232 Ao de edicin: ISBN: 9788420542805 Sinopsis: El Marketing Lateral ofrece refrescantes ideas de innovacin en marketing para hacer frente a los desafos del mercado del siglo XXI, caracterizado fundamentalmente por el continuo lanzamiento de nuevos productos y sobre todo de nuevas marcas,
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Título:Marketing lateral
Autor:Kotler, Philip
Editorial:ALHAMBRA
Idioma:SPA
Curso:
Encuadernación:TAPA BLANDA O BOLSILLO
Número de páginas:232
Año de edición:
ISBN:9788420542805
Sinopsis:El Marketing Lateral ofrece refrescantes ideas de innovación en marketing para hacer frente a los desafíos del mercado del siglo XXI, caracterizado fundamentalmente por el continuo lanzamiento de nuevos productos y sobre todo de nuevas marcas, ...
Marketing lateral
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